“Your fear of looking stupid is holding you back” was our first-ever design, and it embodies the heart of Alchemai. We often let our fear of how we’ll be perceived keep us from chasing our dreams, but ultimately, only we have the power to hold ourselves back. This idea is close to the heart of our designer, Mai Pham. When she first designed our classic one-size hoodie, she faced a lot of skepticism from industry insiders who doubted its potential. This collection celebrates that.
Production and Design:
Each piece includes a special randomly selected affirmation tag, serving as a daily reminder of positivity and purpose.
Our main label has also been redesigned to feature a lotus lily pad stamp, a symbol that represents Alchemai. For Mai, the lotus holds deep personal and cultural significance. As the national flower of Vietnam, the lotus reflects values of perseverance, optimism, and the journey toward enlightenment—rising above life's challenges, like the lotus that grows in mud yet blooms beautifully.
Global Alchemai Movement:
For this collection, the Alchemai team reached out to our most loyal community members worldwide, sending them PR boxes inviting them to capture their unique perspectives and encouraging our community to share how they live and style their Alchemai pieces in cities around the world. Alchemai exists globally, and we wanted to connect with as many people as possible to spread our message. By seeing our collection come to life in different cities, we hope you feel part of something bigger.
Our hope is that Alchemai is more than just a brand; it’s a positive movement. Whether someone sees a sticker on a street pole or spots someone wearing our hoodie, we want them to pause, reflect, and remember: it’s the fear of looking stupid that holds you back.